Projecting Emotions (Interview – Sol Newspaper)

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Architect Decorator

As a child, she spent days building houses with Lego blocks, drawing on every piece of paper and would always say that she would be an architect when she grew up. Now she is one of the familiar faces of the “Querido Mudei a Casa” (Honey I Changed the House) TV program and has a ‘passion’ to create and transform spaces. A profession that requires more ‘psychology’ than you think.

When facing a challenge, Ana Proenca does not rest until she feels a “click” that leaves her with a certainty that the right path is there. “It is often in the shower, early in the morning, that the best ideas occur to me, there I fix my whole agenda,” she says. Coincidently, Celia Mestre, Ana’s partner in the Spacemakers company that the two founded in 2005 – uses the same strategy to turn on the mind and unleash their creativity. “It’s a line of work in which we deal with plenty of pressure, people want things at a moment’s notice and are not aware of what is behind the implementation of a project.”

Ana Proenca, decoradora e arquitecta

Hours upon hours from shop to shop, searching through catalogs for the materials they need, from a simple tap, fabrics, furniture or lighting solutions. Not only do they deal with tenants, but also with the construction permit, request quotes, ask the plumber questions and talk to the upholsterer or wallpaper applicator.

Have you ever sighed and thought to yourself, ‘If you could, what would I change in the house’? Have you thought of what you would change? Various types of requests are brought to the studio. From refurbishments to renewal of a division, homes or entire buildings, offices and commercial spaces. “We always listen to the customer’s ideas, which we value the most, their tastes and lifestyle, because they are the ones who will be there every day. They have to identify with the project, if not, it is meaningless.” That’s why, in that initial contact, listening is key to drawing out the customer’s profile and “decoding” what the they want, along with the photographic record and the measurements of the space, in addition to its characteristics. “We are slightly psychologists, we create an empathy with customers and sometimes people end up venting, even confiding in us.”

Ana Proenca, decoradora e arquitecta.

If on television, the surprise effect is one of the symbols of the “Querido Mudei a Casa” program, in her studio, Ana Proenca does not fail to show and discuss all projects with the customers. Sometimes adjustments are needed, but with care as to not forsake the underlying concept of the project. “When you feel resistance coming from customers, you have to backup what you’re saying to show that there are solutions other than those that the person knows,” explains the architect, who prefers to risk this than having an outcome that has no “flare”. “In any project, there’s a personal touch. A part of us stays there.”

It is not realistic to think that everything is ready in 48 hours, as in the TV program. Even then, there is a time-consuming preparatory work that is undergone, which is not reflected to the public. Depending on the workload, they need three to four weeks to renew a division and at least twice that long to change an entire house, from design to project implementation. It would be faster if it were not necessary to order most of the materials, as some come from across the border, such as fabrics and wallpapers. The work itself and the assembly takes little time: “We work with teams that are fast and efficient, dealing with everything. It’s a relief for the client. They don’t have to worry about a thing, we control the entire process. ”

Ana Proenca, decoradora e arquitecta.

The stress of having works done at home and the indecision in decoration, leads people to seek for their services. “Sometimes they think we are stars and that it’s not worth asking for an opinion, but that’s just not the case, there is always something you can do. It’s worth getting a professional to help you out with these matters than wasting money on solutions that do not work,” say the architects. “It is very easy to fall into decorating mistakes. The Portuguese tend to buy out of scale items, that seem small in the store, but at home become monsters. Not only that but they keep a lot of stuff and mix pieces that have nothing to do with each other.”

The theme for the decor can be a pattern or color that grabs the entire project, or otherwise suggested by the customer or studio. If the objective is to make the most functional space, this will be the guiding principle. “We’ve had to draw up furniture and lighting solutions in the past. We always try to find the best solution, customising the space,” they explain, “a good distribution of lighting helps to create different environments and it is important not to ‘abuse the amount of light’, because sometimes we walk into rooms that seem like refrigerators.” The same care is required with the use of color you have to go very well studied and controlled. “Dark colours in small spaces make them even smaller.”

Rubrica Profissoes, Ana Proenca, decoradora e arquitecta.

“Some patterns simply do not work because they cause an optical illusion,” warns Ana Proenca. Some projects, on the other hand, stand out precisely because of the absence of colour. “Some people ask us for the cleanest decor possible, blank, free of information, to decompress. To others, it would be out of the question, because it makes them remember hospitals. Each project is designed for those who will inhabit the space. We look for a balance between timeless pieces and details that follow the current trends, so that at any time a refresh is easy to do,” she details.

What Ana and Celia like best are projects that are done from the ground up, to draw out the architectural project “pure and simple” and monitor the entire process, from licensing, contracting, furniture and decoration, then deliver it ready to be inhabited. “Just come in and enjoy without the headache,” she says. Deadlines and tight budgets are the biggest difficulties and sometimes “the ‘ideal’ project shifts into the ‘what as possible’ project”.

Ana Proenca, decoradora e arquitecta.

Collaborating with the “Querido Mudei a Casa” brought more visibility, but also more responsibility to the work of Ana Proença. “The moment in which the blindfold drops, we feel the impact we have on the lives of those people … They are two intense days of filming, almost without going to bed, where fatigue gives way to nonsense and ‘successive fits of laughter”. She states that the most difficult and rewarding challenge she did on the program was where she changed a studio flat into a two bedroom flat, with different spaces for mother and daughter, who until then had lived without comfort (watch this program here) Ana Proença never imagined doing something else. Since she was little, she said she would be an architect. Her father had the habit of buying many books and every time he came home with another volume, Ana had a pencil in hand to draw on the first blank page. Even today, when you open her father’s books, you see her childhood drawings. After her architecture course, she worked in many workshops and businesses, eventually deciding to form her own brand, in partnership with Célia Mestre. “In this line of work, you can’t funtion without full surrender, without passion!”

Source: SOL Newspaper (April 2011)
Author: Gabriela Cerqueira
Images: Sara Matos

jornal sol

Instagram

  • Um tapete circular de padrão marmoreado rima com as telas deste hall de entrada acolhedor, forrado a tecido de parede. Uma banqueta personalizada convida a sentar, neste projeto com a nossa assinatura em cada detalhe e que nos dá as boas vindas a mais uma semana. ⁣
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[ EN ] A circular carpet in a marbled pattern rhymes with the paitings of this cozy entrance hall, covered in wall fabric. A personalized stool invites you to seat, in this project with our signature in every detail and that welcomes us for another week.⁣
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📸 3d Image for Residential Project, Lisbon - Interior Design Project and Render by @spacemakers.atelier ⁣
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#home ⁣
#hall
#halldeentrada⁣
#halldecor⁣
#decor
#marble
#marblepattern⁣
#arquitetura ⁣
#designdeinteriores ⁣
#design ⁣
#interiordesign ⁣
#tailoredinteriors⁣
#timelessinteriors⁣
#comfort⁣
#conforto⁣
#spacemakers ⁣
#atelierspacemakers ⁣
#creativitysavestheworld⁣⁣ ⁣
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  • Este nosso projeto de remodelação de um apartamento em Lisboa é bem anterior à pandemia, mas já o néon proposto para a parede lançava o convite a estar em casa. Afinal, é e será sempre o nosso porto seguro. “Let’s stay home!” ⁣
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[ EN ] This project for an apartment renovation in Lisbon is way before the pandemic scenario, but the neon sign was already inviting us to stay home. After all, it is and will always be our safe haven. "Let’s stay home!"⁣
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#home ⁣
#kitchen⁣
#cozinha ⁣
#kitcheninteriors⁣
#kitchenproject⁣
#wallpaper⁣
#papeldeparede⁣
#neon
#neonlights⁣
#neonsigns⁣
#arquitetura ⁣
#designdeinteriores ⁣
#design ⁣
#interiordesign ⁣
#stayhome ⁣
#letsstayhome⁣
#spacemakers ⁣
#atelierspacemakers ⁣
#spacemakersmoodboards⁣
#creativitysavestheworld⁣⁣ ⁣
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📸 3d Image for Interior Design Project by @spacemakers.atelier
  • Um papel de parede com efeito craquelê é o pano de fundo deste espaço de refeições de uma cozinha de tons neutros. Este nosso projeto de remodelação de um apartamento em Lisboa é bem anterior à pandemia, mas já o néon proposto para a parede lançava o convite a estar em casa. Afinal, é e será sempre o nosso porto seguro. “Let’s stay home!” ⁣
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[ EN ] A wallpaper with a craquelé effect is the backdrop of this kitchen dining space in neutral tones. Our project for an apartment renovation in Lisbon is way before the pandemic scenario, but the neon sign was already inviting us to stay home. After all, it is and will always be our safe haven. "Let’s stay home!"⁣
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#home ⁣
#kitchen⁣
#cozinha ⁣
#kitcheninteriors⁣
#kitchenproject⁣
#wallpaper⁣
#papeldeparede⁣
#neon
#neonlights⁣
#neonsigns⁣
#arquitetura ⁣
#designdeinteriores ⁣
#design ⁣
#interiordesign ⁣
#stayhome ⁣
#letsstayhome⁣
#spacemakers ⁣
#atelierspacemakers ⁣
#spacemakersmoodboards⁣
#creativitysavestheworld⁣⁣ ⁣
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📸 3d Image for Interior Design Project by @spacemakers.atelier
  • A partir de nossas casas, os projetos de design de interiores não param. Aqui fica um moodboard de um projeto em curso,  para inspirar esta manhã. Bom fim-de-semana!⁣
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[ EN ] From our homes, interior design projects don't stop. Here is a moodboard from an ongoing project, to inspire this morning. Have a nice weekend!⁣
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#home ⁣
#moodboard⁣
#interiormoodboards⁣
#materials ⁣
#materiais ⁣
#details ⁣
#detalhes ⁣
#arquitetura ⁣
#designdeinteriores ⁣
#design ⁣
#interiordesign ⁣
#stayhome ⁣
#spacemakers ⁣
#atelierspacemakers ⁣
#spacemakersmoodboards⁣
#creativitysavestheworld⁣⁣ ⁣
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📸 3d Image for Interior Design Project by @spacemakers.atelier
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#5 - (RE)FRAME IT!⁣⁣
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A sugestão de hoje dá uma nova vida às paredes (e não só). Aproveite para finalmente fixar aqueles quadros que nunca teve tempo de pendurar e atualize molduras com fotografias recentes ou “prints” disponíveis para download e impressão em casa. Se estas tarefas não forem de todo possíveis, ainda assim, mude: mude quadros e molduras de lugar, pouse-os em consolas e aparadores, combinando-os com os demais artigos de decoração em novas conjugações. A casa agradece a renovação e devolve uma “lufada de ar fresco” ao nosso espírito também.⁣⁣
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📸 Imagem 3d para Projeto de Interior Design by @spacemakers.atelier⁣⁣
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#5 - (RE)FRAME IT!⁣⁣
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Today's suggestion gives new life to the walls (and more). Take the opportunity to finally fix those frames that you never had time to hang up on the walls and update them with recent photographs or "prints" available for download and printing at home. If these tasks are not at all possible, we still recommend you to change: move pictures and frames from place, place them on consoles and sideboards, combining them with other decorative items. The house give thanks to this renovation and gives back a “breath of fresh air” to our spirit as well.⁣⁣
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📸 3d Image for Interior Design Project by @spacemakers.atelier⁣⁣
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#home ⁣
#stayhome ⁣
#staysafe ⁣
#westayhome ⁣
#frames ⁣
#posters ⁣
#walls ⁣
#molduras ⁣
#quadros ⁣
#paintings ⁣
#arquitetura ⁣
#designdeinteriores ⁣
#design ⁣
#interiordesign ⁣
#dicas ⁣
#sugestões ⁣
#quarentena ⁣
#creativitysavestheworld⁣⁣⁣
#projectbyspacemakers ⁣⁣
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#4 - COZY UP!⁣⁣⁣⁣
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Se é para ficar em casa, que esta esteja na sua versão mais “cozy”. Consiga ambientes confortáveis através de pequenos gestos:⁣⁣⁣⁣
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ILUMINE! De dia privilegie a luz natural (fundamental para o nosso bem-estar e uma ajuda essencial no combate à ansiedade, que nestes dias, naturalmente, se faz sentir). De noite, aposte na luz ambiente: desligue os candeeiros de tecto e opte antes por manter ligados os candeeiros de mesa ou de pé. Experimente trocar candeeiros de sítio  para um pequeno “twist” nos espaços e verifique no seu stock de lâmpadas se optou pelas mais confortáveis. Lembramos: lâmpadas mais quentes e amarelas são mais acolhedoras e rimam com relaxamento, conforto e tranquilidade. E para um toque mais “hygge”, não se esqueça de acender umas velas. ⁣⁣⁣⁣
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MUDE! Faça novos jogos e conjugações de cores/padrões com as peças que tem em casa, trocando de sítio almofadas, mantas e pequenos objetos decorativos. Garantimos que os benefícios destas pequenas mudanças em tempos de quarentena vão além das melhorias estéticas. Mudar faz bem. Ponto. ⁣⁣⁣⁣
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📸 @lscascada - Consultoria de Arquitectura e Projeto de Interior Design @landvineyards by @spacemakers.atelier⁣⁣⁣⁣
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[ EN ] For English description please read the comments bellow ⁣⁣⁣
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#home #stayhome #staysafe #westayhome #cosyup #cosy #light #luz #cosyinteriors #espaçosacolhedores #arquitetura #designdeinteriores #design #interiordesign #dicas #sugestões #quarentena #creativitysavestheworld⁣⁣ ⁣ #projectbyspacemakers
  • #3 - ORGANIZE O HALL/ESPAÇO DE ENTRADA ⁣
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Neste caso e no panorama atual, menos é MESMO mais. Delimite um espaço próprio para descalçar, desinfetar/higienizar e deixar a roupa da rua. Opte por retirar os tapetes desta zona para facilitar a limpeza. Uma mesa de apoio ou consola com um tabuleiro para chaves e uma zona para o álcool desinfectante é a peça-chave, mas reduza o número de objetos expostos. Simplifique! ⁣
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📷 Imagem 3d para Projeto de Remodelação e Interior Design de Moradia no Restelo, Lisboa by @spacemakers.atelier ⁣
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[ EN ] Today we keep on with our suggestions in quarantine time which you can follow in the “Stay Home” Instagram highlight. Today's suggestion is particularly important, because like people, houses too have to adapt to this new reality. And it seeks inspiration from the minimalist and healthy Japanese culture (and architecture)... ⁣
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#3 - ORGANIZE THE HALL/ENTRANCE SPACE⁣
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In this case and in the current scenario, less REALLY is more. Delimit a space to take off the shoes, disinfect/sanitize and leave your street clothes. Choose to remove the rugs from this area for easier cleaning. A side table or console with a tray for keys and an area for disinfectant alcohol is the key, but reduce the number of objects exposed. Simplify!⁣
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#home #stayhome #staysafe #westayhome #hall #entrada #halldeentrada #organizar #destralhar #arquitetura #designdeinteriores #design #lessismore #interiordesign #dicas #sugestões #quarentena #creativitysavestheworld ⁣ #projectbyspacemakers
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📷 3d image for Housing Remodeling and Interior Design Project in Restelo, Lisbon by @spacemakers.atelier
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#2 - TIRE PARTIDO DA SUA CASA⁣⁣⁣⁣⁣
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A sugestão de hoje é para os teletrabalhadores, como nós. Não precisa de trabalhar sempre na secretária ou na mesa… Um tablet, um café acabado de tirar e aquele cadeirão ou sofá onde a azáfama do dia nunca o deixava sentar podem ser a combinação perfeita para uns minutos de trabalho produtivo.⁣⁣⁣⁣⁣
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Bom dia e bom trabalho!⁣⁣⁣⁣⁣
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[ EN ] #2 - ENJOY YOUR HOME⁣⁣⁣⁣⁣
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Today's suggestion is for the remote workers, like we are now. You don't always have to work at your desk or table… A tablet, a fresh cup of coffee and that armchair or sofa where the hustle and bustle of the daily life never let you sit can be the perfect combination for a few minutes of productive work.⁣⁣⁣⁣⁣
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Good morning and good work! ⁣⁣⁣⁣
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#home #stayhome #staysafe #westayhome #trabalhoremoto #workingremotely #workingfromhome #homeoffice #organizar #destralhar #arquitetura #designdeinteriores #design #interiordesign #dicas #sugestões #quarentena #creativitysavestheworld
  • Com a pandemia e o isolamento social a que tantos de nós estamos sujeitos atualmente, tornar a casa acolhedora e organizada nunca foi tão importante. Mais do que um refúgio, a casa é agora palco de trabalho remoto, tele-escola, lugar de convívio, brincadeira e descontração (que bem merecemos), tendo que se adaptar, ao longo do dia, a cada um destes cenários. 🛋⁣ A pensar nisso, começamos hoje uma série de pequenas sugestões para transformar a sua casa, com pequenos-grandes gestos.⁣ Aqui fica a primeira:⁣⁣⁣⁣
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#1 - DESTRALHAR E ORGANIZAR⁣⁣⁣⁣
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Mesmo que o tempo seja pouco (sobretudo para quem tem crianças), aproveite para ir organizando e “destralhando” as prateleiras e armários de forma a tornar mais rápida e fácil a limpeza (lembre-se que deve limpar com mais frequência as superfícies). Ainda que aos poucos, recolha e arrume em caixas livros e revistas que já leu e objetos que já não façam sentido (para mais tarde dar, doar ou vender). 📚 ⁣⁣⁣
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Diminua o número de objetos nas prateleiras, deixando áreas vazias e distribuindo/agrupando os que ficam por cores e/ou utilidade. Esta tarefa ajuda a limpar visualmente o ambiente, que assim transmite maior calma e serenidade. Esta tarefa é particularmente importante nas zonas que eleger como Home Office ou nos quartos das crianças, já que um ambiente organizado convida a uma maior concentração. ⁣⁣⁣⁣
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Vamos a isso? ☺️⁣⁣⁣⁣
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[ EN ] For english description please read the comments bellow. ⁣
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#home #stayhome #staysafe #westayhome #trabalhoremoto #workingremotely #workingfromhome #homeoffice #organizar #destralhar #arquitetura #designdeinteriores #design #interiordesign #dicas #sugestões #quarentena #creativitysavestheworld #declutter⁣⁣⁣
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